Archive for November, 2007

Everyone Markets

Thursday, November 8th, 2007

I’m going to start this post by digressing but is it really digressing if I start out off topic? Since no topic has been discussed yet maybe it’s,
“pre-gressing”? Oh no, now I’m pre-gressing and digressing at the same time! This is why I don’t sleep. 

If you’ve never been to Chappaqua, NY, I can tell you that it’s worth a drive through at the very least. The area is best known for its high profile residents, Bill and Hilary Clinton but the homes, stores and overall persona of the town makes it worth a trip.

Anyway, I was in Chappaqua recently not to meet the Clintons but to meet with the host of the popular Podcast, “Secure IT Live”, Eric Green.  Eric wanted to interview me and discuss marketing issues. At first I was not sure of the fit since his Podcast is about “IT” issues and security related topics. Eric being the great marketer he is reminded me of something that I should not have had to be reminded of, “everybody sells”. He was right; everybody sells which in turn means that everyone markets.  The interview turned out to be great and I had a lot of fun doing it. 

Take a break from your daily minutia and listen in.