It’s easy to make a judgment about anything if you just look on the” surface”. What’s below the surface is typically not as easy to see or even understand much less identify opportunity. Microsoft has introduced a new way of computing called “Surface”. On the surface, “Surface” is an extremely cool technology. Quite possibly the coolest I’ve ever seen. I was mesmerized while I watched the video demonstrations on the “Surface” website. Once the wow factor was gone I immediately began identifying marketing opportunities for this new technology. Microsoft has identified targets for “Surface” such as hotels, bars, restaurants etc. After pondering for awhile you can easily think of hundreds of marketing and practical uses for this technology. One thought is in the entrepreneur space. Surface may bring back the short-lived “Internet Cafes” that popped up in major cities during the dot-com frenzy and disappeared just as quickly as the money burning business models of the day. “Surface” provides a more social element that was lacking in these café’s and may just be the magic bullet needed to make this seemingly doomed business model a success. 

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This entry was posted on Thursday, June 7th, 2007 at 8:58 am and is filed under Marketing & Sales. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.