I have to give credit to You Tube, they have really created something amazing! You Tube has created a community of loyal followers that would make Jimmy Swaggart jealous.     

I’ve been having meetings with former NY Giant and owner of the top selling Hyundai dealer in NJ, Brad Benson (being a HUGE Giants fan this is big for me) about his Internet marketing strategy.

Brad’s irreverent and memorable radio and television commercials have sort of a cult following here in New Jersey so when he used Jib Jab to create his latest gem I immediately put it up on You Tube just to see what type of effect it would have.
I understand Internet marketing and the powerful effect that a well constructed viral marketing campaign can have. My company (Single Throw) produced an extremely effective viral campaign with eight time Mr. Olympia Ronnie Coleman. Ronnie’s video gains popularity daily and has not slowed down since we launched it.

Back to Brad. I posted Brad’s video on You Tube at 8:45 on a Friday morning. By 8:50 someone had already commented on it, two people rated it, one put it in their favorites and over 50 people had viewed it! IN FIVE MINUTES!

You Tube – You Rock!

This entry was posted on Friday, May 18th, 2007 at 4:47 pm and is filed under Viral Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.