Comments on: Hungry for Better Service? http://www.connectedcustomers.net/2008/hungry-for-better-service/ A Guide to Marketing and Selling to a Connected Customer Thu, 28 Aug 2008 07:00:28 +0000 http://wordpress.org/?v=2.0.5 by: CustServ: Customer Relations: The New Competitive Edge http://www.connectedcustomers.net/2008/hungry-for-better-service/#comment-48272 Mon, 03 Mar 2008 08:59:39 +0000 http://www.connectedcustomers.net/2008/hungry-for-better-service/#comment-48272 [...] In Shakey’s we had to call out for a waiter, in that TGIF branch, the customers had to buzz the waiter. Check out how they do it. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...] […] In Shakey’s we had to call out for a waiter, in that TGIF branch, the customers had to buzz the waiter. Check out how they do it. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. […]

]]> by: ConnectedCustomers.net http://www.connectedcustomers.net/2008/hungry-for-better-service/#comment-48114 Wed, 20 Feb 2008 23:48:26 +0000 http://www.connectedcustomers.net/2008/hungry-for-better-service/#comment-48114 Great comment and point of view KLK/ Thank you for your point of view. Larry Great comment and point of view KLK/ Thank you for your point of view.

Larry

]]> by: KLK http://www.connectedcustomers.net/2008/hungry-for-better-service/#comment-48096 Wed, 20 Feb 2008 05:59:44 +0000 http://www.connectedcustomers.net/2008/hungry-for-better-service/#comment-48096 Thank you for the intriguing post on the new ESP System! As a student at the University of Southern California Marshall School of Business, I have come to realize that success in any organization goes far beyond simply meeting the needs of your customers. Success means reaching beyond the status-quo, and doing things that haven't been done before. Given the competition present today in any industry, especially the restaurant industry, businesses need to be exceeding expectations instead of simply meeting needs. With its new ESP System, TGI Fridays did just that. Not only does this device improve customer service, but it sets this restaurant apart from all of its competition. I think it is especially important for TGI Fridays to differentiate itself because it does not offer anything different from competing chains and its consumer base is not unique. With this innovation, however, consumers can clearly see the company taking extra steps to serve them. And there is no doubt that this effort is noticed, and talked about. Regardless of the food quality, people will be talking about TGI Fridays because they have come up with something new, something that is designed to make a better dining experience. The word of mouth advertising the company will receive from this innovation is well worth whatever investment they made to implement it. I would also like to comment on another one of your points, which is the fact that customer service is generally not considered part of a company's marketing strategy. I definitely agree that this is a crucial factor that can no longer be ignored. In fact, I think the only way to maintain a loyal customer base is to focus on constantly improving customer service. A company can only do so much to differentiate their products. When it is clear to the customer that you are going above and beyond to make their experience an enjoyable one, they will be yours forever. Thank you for the intriguing post on the new ESP System! As a student at the University of Southern California Marshall School of Business, I have come to realize that success in any organization goes far beyond simply meeting the needs of your customers. Success means reaching beyond the status-quo, and doing things that haven’t been done before. Given the competition present today in any industry, especially the restaurant industry, businesses need to be exceeding expectations instead of simply meeting needs. With its new ESP System, TGI Fridays did just that.

Not only does this device improve customer service, but it sets this restaurant apart from all of its competition. I think it is especially important for TGI Fridays to differentiate itself because it does not offer anything different from competing chains and its consumer base is not unique. With this innovation, however, consumers can clearly see the company taking extra steps to serve them. And there is no doubt that this effort is noticed, and talked about. Regardless of the food quality, people will be talking about TGI Fridays because they have come up with something new, something that is designed to make a better dining experience. The word of mouth advertising the company will receive from this innovation is well worth whatever investment they made to implement it.

I would also like to comment on another one of your points, which is the fact that customer service is generally not considered part of a company’s marketing strategy. I definitely agree that this is a crucial factor that can no longer be ignored. In fact, I think the only way to maintain a loyal customer base is to focus on constantly improving customer service. A company can only do so much to differentiate their products. When it is clear to the customer that you are going above and beyond to make their experience an enjoyable one, they will be yours forever.

]]> by: Conrad Hees http://www.connectedcustomers.net/2008/hungry-for-better-service/#comment-47901 Tue, 12 Feb 2008 22:50:52 +0000 http://www.connectedcustomers.net/2008/hungry-for-better-service/#comment-47901 What an innovative idea for a restaurant! That is one of those ideas that you see and say to yourself "Ah why didn't I think of that!" :) Word of mouth marketing is driven by one thing only: remark-ability. All restaurants should get in on this innovation while it is still unique and different! Great article Larry! What an innovative idea for a restaurant!

That is one of those ideas that you see and say to yourself “Ah why didn’t I think of that!” :)

Word of mouth marketing is driven by one thing only: remark-ability. All restaurants should get in on this innovation while it is still unique and different!

Great article Larry!

]]> by: ConnectedCustomers.net http://www.connectedcustomers.net/2008/hungry-for-better-service/#comment-47895 Tue, 12 Feb 2008 17:50:21 +0000 http://www.connectedcustomers.net/2008/hungry-for-better-service/#comment-47895 I have to apologize to two prople that posted comments. I accidentally deleted two very good comments about customer service while I was deleting some spam. If you re-post I promise not to delete it (again). I have to apologize to two prople that posted comments. I accidentally deleted two very good comments about customer service while I was deleting some spam. If you re-post I promise not to delete it (again).

]]> by: Hungry for Better Service? http://www.connectedcustomers.net/2008/hungry-for-better-service/#comment-47880 Tue, 12 Feb 2008 00:20:15 +0000 http://www.connectedcustomers.net/2008/hungry-for-better-service/#comment-47880 [...] Original post by Connected Customers - A Marketing BLOG A.at_adv_here_7881, A.at_pow_by_7881 {font-family: Arial; font-size: 10px; font-style: normal; font-weight: normal; font-variant: normal; text-transform: none; color: #000099; text-decoration: none; } A.at_adv_here_7881:hover, A.at_pow_by_7881:hover { color: #0000FF; text-decoration: underline; } adtoll_see_your_ad_here = 1; adtoll_your_text = "Advertise here"; adtoll_show_powered_by = 1; Post a Comment [...] […] Original post by Connected Customers - A Marketing BLOG A.at_adv_here_7881, A.at_pow_by_7881 {font-family: Arial; font-size: 10px; font-style: normal; font-weight: normal; font-variant: normal; text-transform: none; color: #000099; text-decoration: none; } A.at_adv_here_7881:hover, A.at_pow_by_7881:hover { color: #0000FF; text-decoration: underline; } adtoll_see_your_ad_here = 1; adtoll_your_text = “Advertise here”; adtoll_show_powered_by = 1; Post a Comment […]

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