In November of 2007, (the fifteenth to be exact) the world experienced an event of historic proportions…

…The release of the bestselling marketing book, Mommy, Where Do Customers Come From?

I’m exaggerating a bit. Historic proportions, no, (fiber yes) however there were two very memorable moments.

• Moment One:
  Within hours of the book’s release it rose to the top of the retail bestseller lists where it stayed for over two months.
• Moment Two:
  All of the proceeds from the first weeks sales went to charity. All said and done sales of the world’s newest bestselling marketing book helped to raise thousands for those that needed it most.

As an author and professional business speaker I’ve had many moments in my life that have given me a great sense of accomplishment but none so gratifying as knowing that I was able to create something that was a catalyst to make a difference in someone’s life.

Help me do it again!

I recently met with a gentleman by the name of Fred Reihl. I’ve known Fred for some time now and a more stadup guy you’ll never meet. Fred is the CEO of Freedom House an organization located in New Jersey that operates a long-term residential treatment program for people in need who are recovering from alcohol and drug addiction and who are at high risk of relapse without further treatment.

Freedom House in short saves lives. I’ve had the pleasure of meeting many of their graduates and seeing firsthand how their program literally gives people their homes, family, dignity and lives back.

Freedom House does amazing work and produces amazing results but like most they have been badly hurt by the troubled economy. When I spoke to Fred he told me that donations were down over 70%!
For a non-profit to lose 70% of their charitable donations is devastating to the lives of those they are trying to help..

Freedom House does great work, they save lives and I want to help them continue to do so but I can’t do it alone, I need your help (again).

·         Mommy, Where Do Customers Come From?  The Second Edition is set to be released to retail bookstores (online and off) on August 1st 2009.

·         I am donating all proceeds from all books sold through Amazon.com for an entire month, August 1st through the 31st to Freedom House.

  All you have to do to help.

1.     Buy the second edition of Mommy, Where Do Customers Come From? from Amazon.com between August 1st and the 31st.

2.   Feel good that you’ve helped give someone in need a second chance.

Not to mention the book is actually pretty friggin good and you’ll learn a ton about sales and marketing in today’s connected culture, but this isn’t about me it’s about raising a little cash for an organization that does great things. You can achieve all of this and make a difference to a person in need for less than twenty bucks!

Here’s what you need to help.

• Here is a link to buy the book on Amazon >
• Here is a link to Freedom House >
  Read their stories, learn about them, view their photos and if you feel as I do that it’s an amazing thing to be able to help people that are lost turn their lives around and give them a second chance at a future, then  please make your own charitable donation.

Pass this post on through your social networks, email and websites. Help spread the word for this cause and I promise you that someday this effort will touch your life in a very personal way.

Thank you for helping me help others. 

Larry Bailin

Great article written by Dan Beldowicz on the perils and pitfalls of Pay Per Click marketing that I wanted to share.

Recently I have been meeting with a lot of companies about Pay-Per-Click (PPC) Marketing, and none of them seem to be happy with their PPC provider.. I have heard of and seen atrocious campaign management, lack of thought put into phrase selection and too many PPC campaigns sending a potential customer to the homepage of a website.

Here are some of the most frequent complaints and warning signs you should be aware of when considering a PPC provider or reviewing your current PPC provider.

Read More >>>