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Pay Per Click Pitfalls

Great article written by Dan Beldowicz on the perils and pitfalls of Pay Per Click marketing that I wanted to share.

Recently I have been meeting with a lot of companies about Pay-Per-Click (PPC) Marketing, and none of them seem to be happy with their PPC provider.. I have heard of and seen atrocious campaign management, lack of thought put into phrase selection and too many PPC campaigns sending a potential customer to the homepage of a website.

Here are some of the most frequent complaints and warning signs you should be aware of when considering a PPC provider or reviewing your current PPC provider.

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This entry was posted on Thursday, July 16th, 2009 at 12:11 pm and is filed under Pay Per Click. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

5 Responses to “Pay Per Click Pitfalls”

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    July 16th, 2009 at 2:45 pm

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