Pay Per Click Pitfalls
Thursday, July 16th, 2009Great article written by Dan Beldowicz on the perils and pitfalls of Pay Per Click marketing that I wanted to share.
Recently I have been meeting with a lot of companies about Pay-Per-Click (PPC) Marketing, and none of them seem to be happy with their PPC provider.. I have heard of and seen atrocious campaign management, lack of thought put into phrase selection and too many PPC campaigns sending a potential customer to the homepage of a website.
Here are some of the most frequent complaints and warning signs you should be aware of when considering a PPC provider or reviewing your current PPC provider.
